Wella Color

What it is: Rich, vibrant, shiny hair color is just a click away! Wella color charm gel hair color is a permanent hair dye that comes in a gel form for easy application. What it does: When used with a hair color developer, this gel hair color penetrates deeply into your hair strands to give you an even, long-lasting color result. Get up to 100% grey coverage with just one application! What else you need to know: This effective gel hair dye was formulated with gelfuse technology. The technology not only enhances the intensity of the hair color but helps the dye molecules fuse with your hair strands to make the color last longer.

• Long-lasting, fade-resistant results
• Provides the speed of liquid, conditioning, and convenience of cream
• Leaves hair silky soft with increased manageability
• Give a softer, silkier, and healthier appearance